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NEW FILM: Why ECT Charity leads the way with measuring social value

November 19, 2019

NEW FILM: Why ECT Charity leads the way with measuring social value image
NEW FILM: Why ECT Charity leads the way with measuring social value

ECT Charity is excited to announce the launch of a new film which showcases how it enables people to live more independent lives and engage with their local community.

The film – which was created as a part of ECT Charity’s prize for becoming 2019’s NatWest SE100 Impact Champion – takes viewers along on a journey with Jean, a regular passenger who uses ECT Charity’s community transport services to attend health appointments and her weekly lunch club.

During the film, Jean says that ECT Charity – who provide safe, accessible and affordable community transport services to thousands of people across the UK who struggle with mainstream public transport – has made her “much more independent”.

The film also showcases ECT Charity’s pioneering Toolkit that was developed to enable community transport organisations measure and demonstrate their social value: Measuring Up: The CT Social Value Toolkit.

Anna Whitty MBE, ECT Charity’s CEO, explains, “As local councils are reducing their budgets and community services are increasingly being cut, it is essential that community transport organisations are able to measure the social value they provide in a quantifiable way”.

The Toolkit played a key role in helping the charity win the NatWest SE100 Impact Award, which recognises enterprises that “take considerable measures to demonstrate and communicate the social or environmental impact of their organisation”.

Run by Pioneers Post magazine in partnership with NatWest bank, the SE100 Awards are an annual initiative recognising the top 100 social enterprises in the UK, and among them, seven award winners across a range of categories.

Watch the film above (or click here) to find out how ECT Charity’s Toolkit is helping community transport organisations communicate the social value of their work and to discover how the charity gives passengers the opportunity to get out and about.


Measuring Up: The CT Social Value Toolkit enables community transport organisations to more clearly communicate their value to councils, commissioners, communities, passengers and government policymakers. See here for more information on the Toolkit or contact socialvalue@ectcharity.co.uk.

You can read more about ECT Charity being named NatWest SE100 Impact Champion 2019 here.


Categories: ECT Charity, Ealing

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